The primary challenge in rebranding Therapy Vibes Chicago was finding the delicate balance between creating an inviting atmosphere and maintaining a level of sophistication that instills confidence in potential clients. Incorporating bold colors and Spanglish elements while preserving professionalism required careful consideration to ensure that the brand remained approachable without compromising credibility.

The goal of the rebranding effort for Therapy Vibes Chicago was to establish a brand identity that would resonate with the Spanglish-speaking community and individuals from diverse backgrounds seeking therapy services. By creating a welcoming and inclusive brand that embraces humor, culture, and language, Bardac aimed to break down barriers to mental health care and foster a sense of belonging for all clients.

The rebranding solution for Therapy Vibes Chicago involved the creation of a brand identity that balanced warmth and sophistication, reflecting Bardac's approachable yet professional demeanor. A simple script font was chosen for the logo to accommodate the vibrant color palette aimed at welcoming the Spanglish-speaking community. To address the darker aspects of therapy, black was incorporated into the branding to provide balance and depth. This strategic use of color and typography ensured that the brand exuded both friendliness and professionalism while acknowledging the complexities of mental health.