Client WORK
For the past three years, we have collaborated with My Block, My Hood, My City (M3), an organization dedicated to inspiring youth, empowering communities, and building a better world one block at a time. M3 believes in providing opportunities for individuals to explore new communities, cultures, and cuisines, fostering greater understanding and empathy. Our role as their design partner involves creating various assets such as Instagram posts, flyers, and signage to support their mission of community engagement and empowerment.
Objective
The primary challenge in designing for M3 is finding the delicate balance between their rugged aesthetic and the need for professionalism. As their work predominantly promotes the black community, cultural appropriateness and sensitivity are paramount in our design process. Additionally, ensuring that our designs effectively engage and resonate with the target audience requires constant consideration and adaptation to evolving community needs and preferences.
Key results
Our goal in collaborating with M3 is to create design assets that not only reflect the organization's values of empowerment and community engagement but also inspire action and positive change within the black community. By designing with empathy and cultural sensitivity, we aim to amplify M3's message of service, empathy, and collaboration, fostering a sense of ownership and responsibility for community development and evolution. Through our partnership, we strive to support M3 in their mission of inspiring youth, empowering communities, and building a better world one block at a time.
Outcome
In designing assets for M3, we prioritize empathy and cultural appropriateness, ensuring that our designs resonate with their target audience, primarily the black community. While M3 maintains a rugged aesthetic, our challenge lies in balancing this with professionalism to convey credibility and trust. By employing a thoughtful design approach that embraces the organization's values of service, empathy, and collaboration, we create assets that inspire action and connection within the community.