The primary challenge in rebranding Plymouth Restaurant & Rooftop Bar as Panchos was creating a brand identity that effectively communicated the restaurant's transformation into a fun and vibrant Mexican establishment. Ensuring that the branding accurately conveyed the restaurant's identity as a place for social gatherings and lively celebrations posed a creative challenge. Additionally, balancing the use of bold colors in the branding and interior design to avoid visual clutter while maintaining cohesion required careful planning and execution.

Our goal in rebranding Panchos was to create an immersive dining and nightlife experience that resonated with patrons seeking a fun and vibrant atmosphere. By developing a cohesive brand identity and marketing strategy, we aimed to position Panchos as a go-to destination for socializing and enjoying Mexican cuisine and cocktails. Through strategic branding, visually appealing design elements, and engaging marketing content, our partnership with Panchos aimed to attract a diverse clientele and establish the restaurant as a staple in Chicago's culinary and nightlife scene.

To capture the energetic vibes of Panchos, we developed a brand identity characterized by bold colors and playful elements. The logo and brand book embraced the restaurant's Mexican theme while incorporating modern design elements to convey a sense of fun and excitement. We strategically planned the color palette to ensure cohesion and visual appeal across all branding materials. Through vibrant photography and engaging marketing content on social media platforms, we aimed to communicate Panchos as a destination for a lively dining and nightlife experience.