Urban Bar faced several branding and marketing challenges:

• Outdated Logo: The existing logo did not align with the modern aesthetic that Carolina envisioned for her brand.
• Limited Online Presence: At the time she was not fully utalizing social media platforms and did not have a website to book her servcies.
• User Engagement: The website needed to provide an easy and intuitive way for potential clients to understand the services offered and book meetings with Carolina.

• Modernize the Brand: Create a simple, and modern logo that aligns with Urban Bar’s identity.
• Develop an Engaging Website: Design a website that showcases Urban Bar’s work through a photo gallery and provides clear, accessible information about the services offered.
• Enhance User Experience: Implement a user-friendly interface that allows easy navigation, service breakdowns, and meeting bookings.

1. Logo Redesign:
   • Designed a sleek and modern logo that balanced luxury with simplicity.
   • Incorporated a neutral color palette that complemented Carolina’s vibrant cocktail creations, allowing them to stand out.
2. Website Development:
   • Developed a visually appealing and easy-to-navigate website that included a photo gallery to showcase Urban Bar’s cocktail artistry.
   • Integrated a service breakdown section to clearly outline the various services offered, including bar management, mixologist training, and cocktail program development.
   • Created a questionnaire feature to facilitate easy meeting bookings, ensuring potential clients could seamlessly connect with Carolina for consultations.
3. Brand Integration:
   • Ensured the website design reflected Carolina’s Mexico City roots, blending cultural elements into the overall branding to maintain authenticity and personal connection.
   • Used a neutral color palette throughout the website to highlight the vibrant colors of the cocktail images, making them the focal point.