The primary challenge was striking the perfect balance between rebranding and preserving the essence of La Costa’s existing identity. Changing the logo completely could alienate their loyal customers, but a mere refresh wouldn’t be enough to solidify their brand voice. The task was to improve and elevate what already existed while maintaining the core elements that customers recognized and loved.

The goal was to enhance La Costa’s branding and digital presence to foster a deeper connection with their customers, encouraging more frequent visits and stronger brand loyalty. This included creating a consistent brand style and voice that would resonate across all touchpoints, from the logo to the website and future marketing efforts.

We refined La Costa’s logo and brand voice, enhancing their existing identity without losing their essence. The website was redesigned for a clean, inviting look that showcased their delicious mariscos. We also organized media days to capture stunning food photos, elevating their brand presence across all platforms. The refreshed branding and vibrant imagery sparked more interest, driving repeat visits and deepening customer loyalty.